BREAKING NEWS - How Stupid Can You Be Mr. Goya… Pretty Stupid

(CNN-M)  I grew up in NY during the sixties and seventies and at that time Latin American Music was the thing with big dances on Saturday night and appearances the icons of that genre, Tito Puente, Mongo Santa Maria, Johnny Pacheco and others. I even dated XXXXX daughter… 

Long time ago, before Rock and Roll but the originator of those dances was a fellow by the name of Marco DePinto and it was under MDP Productions with dances (500-1000 people)  held at halls in Brooklyn and Manhattan.  They were great evenings, lots of talent, powerful driving music, and lots of beautiful warm Latin girls, a certain charm they seem to possess. 

I was a pretty good dancer when younger and that made the gringo popular with the girls. Boy could they dance, something in their DNA. But I also liked their food, then again I liked Chinese food, Hungarian Food and what today is Soul Food and Barbecue… OK I/m a foodie…

I had made and have great friends from Puerto Rico, other parts of the Caribbean and I have adapted some of their foods I like today.

I have a fair amount of Goya products in my cupboard cooking with Adobo and many of their products. The hot area of Puerto Rico is Porto Del Sol or the West Coast.

Goya was Latin cooking…easily the shelves of most  grocery stores, crowding out other brands that were just as authentic and perhaps even cheaper but it reigned supreme in variety. 

 Order from one vendor and good supply. Made sense for small stores.

How To Shoot Yourself In The Balls
Goya Chief Executive Robert Unanue stood the world on its head… when he commented on the White House lawn:

“ We are all truly blessed … to have a leader like President T-RUMP ”.  

Robert Unanue was making his remarks at a press event that announced something called the “White House Hispanic Prosperity Initiative,” in front of a gathering of a dwindling number of Hispanic T-RUMP supporters.  Doesn’t he realize this was a photo-op Donald is known for and nothing ever comes out of it… So we renamed it the:

 “ Donald T-Rump’s Hispanic Hopeful Vote Prosperity Initiative ”

Is this smart business man… really smart, he actually believes T-RUMP?   T-RUMP will promise anything to get back the votes of those families, who lost a loved one or let die without aid by neglecting to help Puerto Rico after the hurricanes.  And then insulting all Puerto Rican Officials by throwing paper towels for a photo-op.

Just another fake photo-op called “ Prosperity Initiative’ for the papers and nothing will change,  negligence toward Puerto Rico will be the same.  Just like all the bullsh*t he throws out all the time and never delivers.  Donald buys vote with your tax money…

Still waiting on a wall, tariffs, new jobs, bringing back coal, peace with N. Korea, Iran, China, Immigration laws, middle class tax incentives, stealing from the middle class and driving the national debt from 16.4 trillion to 27 trillion in 3.5 years.  If you believe T-RUMP, then I have nothing to do with you, because down the road,  “ I will be saying I told you so” and you are a schmuck…

Smart, Don’t Bullsh*T Us…

All at once, Latinos took to social media, organized around the hashtags #BoycottGoya and #Goyaway, announcing they would no longer be consuming Unanue's products. There have been admonishments from Alexandria Ocasio-Cortez (of Puerto Rican descent) Julián Castro, (Mexican-American) and former US Representative Luis Gutiérrez (Puerto Rican). Journalist Roberto Lovato tweeted himself pouring a container of Adobo down his toilet bowl.

But the debate seems to involve more than just Latinos, since Goya has long been concerned with attracting non-Latino consumers, from Asians to white Americans, using English-language advertising slogans like “  Goya, O Boya” Even former Clinton cabinet member Robert Reich has used the "pass it on" meme on Twitter about the boycott, as well as model Chrissy Teigen. For many non-Latinos, consuming Goya products is a fairly authentic, if superficial way to practice Latinidad.

T-Rump Does Not Like Nor Support The Latin Community
While they fit into a pattern of the 26% of Latino voters who support T-RUMP  Unanue’s comments seem perplexing to the majority of Latino voters in the US. Trump has been enraging US Latinos going back to the dawn of his campaign, when he attacked immigrants from Mexico and Central America as criminals and rapists, as well as his callous indifference to Puerto Rico in the aftermath of Hurricane Maria in 2017. In Trump’s extreme version of Republicanism, scapegoating Latinos have engendered a climate of uneasiness and at times fear, all in the service of being meat for his xenophobic base of support.  Not to mention the lack of support during the aftermath of the hurricane left many to die…

In an interview with Fox News on Friday, Unanue doubled down on his comments, claiming calls for a boycott are “ uppression of speech," while conservative tweeters like Senator Ted Cruz pushed back against "cancel culture." Unanue, who comes from a family of immigrants from Spain who have made Puerto Rico and the New York metro area their home, is fanning a controversy that feeds right into the culture wars that T-RUMP seems to want to encourage. 

Over the last few months, in the midst of the Covid-19 crisis, it has only seemed to get worse. There have been recent on-the-ground clashes between mask-wearers and non-mask wearers, statue topplers and "heritage" defenders, black vs blue lives matter slogan wielders, and even the highbrow kerfuffle over a letter in Harper's magazine about free speech.

Another Phony T-Rump Bullsh*T Club

The “White House Hispanic Prosperity Initiative” executive order that Trump signed on Thursday creates a 20-member commission designed to work with various Cabinet members to implement vague initiatives concerning employment, education and small business development. But most Latinos will find this effort too little, too late and too much like election-year pandering. Present at the gathering were conservative Republicans from South Florida, ex-CNN contributor and Trump surrogate Steve Cortes and recent special-election winner, California Rep. Mike Garcia.

While there is a little online hand-wringing by Goya fans about whether to go through with the boycott, judging by social media, a sizable number plan on ending their attachment to the brand. Some have posted recipes for making adobo and sofrito, and recommended buying old-school bagged, dried beans and soaking them over night, like my mother still prefers doing. Others have posted suggestions of less-ballyhooed brands like Sun Vista, Pilón and Badia.

But even if the boycott strengthens, it seems unlikely that it will bring change -- this is not like taking Aunt Jemima or the Land O' Lakes Native American off packaging, or changing the name of the Cleveland baseball team. Unanue will most likely hold firm to his vow never to apologize, and it's not clear what even an apology would change.

Goya the brand will have to contend with a significant drop in sales -- at least in the short term -- during a moment when so many economic indicators are on the downturn. It seems Unanue is willing to ride this out, whatever the cost, for a set of political beliefs that are largely antithetical to most of his consumer base.

One might think Unanue’s dogged political conviction should be respected, but in this case he seems to be shooting himself in the foot ( we see more like his balls) to defend an increasingly unpopular president who is going nowhere fast. Meanwhile, it’s not going to be that difficult for Latinos to find their way to keep cooking up Caribbean and Mexican savory dinner dreams without him.